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Our industry leading findings offer an analytical review of recent promotional activity by event, holiday or category.

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ECRM Data Featured in PG Products Showcase

Progressive Grocer's special report on food retail products includes insights from ECRM Data


PG Taps ECRM Data for Consumer Expenditures Study

Data and analytics from ECRM Data included in PROGRESSIVE GROCER’s annual research on consumer spending


Video Interview:Social Media and the Beauty Category, Part 1

In part 1, Nix gives an overview of social media activity in the beauty category.


ECRM Best Practices: Driving Efficiency with ECRM Connect

Reliance Vitamin Co.'s John O'Connell discusses how he leverages ECRM Connect to optimize his ECRM meetings and follow ups


ECRM Data Snapshot: Ethnic Hair Care (Chain Drug Review)

Ad promotion trends for the ethnic hair care category.


Candy Concerns and the Early 2016 Easter

Some tips for working around the shorter Easter selling season


ECRM Data Snapshot: Cosmetics (MMR Magazine)

Trends in circular ad promotions for the cosmetics category, based on ECRM Data Ad Comparisons


ECRM Data Snapshot: Hair Care (MMR Magazine)

Trends in circular ad promotions for the hair care category, based on ECRM Data Ad Comparisons


ECRM's Sweitzer Named Among PG Top Women in Grocery

Sweitzer was honored for her achievements during the 12 months leading to March 2015


June is National Dairy Month and Retailers are Promoting

Learn How Retailers are Promoting National Dairy Month in their Circular Ads.


School & Office Promotional Review

Promotional trends for the Back-to-School season


ECRM/Drug Store News Webcast: Sun Care Promotional Practices

ECRM Data and Coppertone/Bayer Healthcare LLC.discuss trends in Sun Care promotions and merchandising.


ECRM Interview: Brad Nix on Social Media and the Pet Category Part 3

Brad Nix, Partner with social media strategic consultancy Brand Chorus discusses social media trends in the pet category.


ECRM Interview: Brad Nix on Social Media and the Pet Category, Part 2

Brad Nix, Partner with social media strategic consultancy Brand Chorus discusses social media trends in the pet category.


ECRM Interview: Brad Nix on Social Media and the Pet Category, Part 1

Brad Nix, Partner with social media strategic consultancy Brand Chorus discusses social media trends in the pet category.


Easter Promotions: A Basket Full of Insights

How grocers can maximize opportunities to drive sales in 2016


ECRM's 'Extended Family'

ECRM's event attendees can stay connected via social media.


Kraft-Heinz Promotional Opportunities

Combined companies will dominate condiments aisle, bring Kraft into Frozen


St. Patricks Day Promotional Reflection (2014 Vs. 2013)

This report gives some insight into how retailers promote around the St. Patricks Day holiday. Key t


Valentines Day Candy Promotional Reflection

This report gives some insight into how retailers promote around the Valentines Day holiday. Key top


Market Matchup: Rite Aid Vs. Walgreens in Atlanta, GA

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two compe


Market Matchup: CVS & Walgreens in Atlanta

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two compe


Market Matchup: Rite Aid & Walgreens in Atlanta

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two compe


Market Matchup: Cub, Target & Walmart in Minneapolis

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two compe


Super Bowl 2015 - Pricing & New Products

ECRM created a basket of Super Bowl-related food items and compared their relative promotional price


The Price is Right (Isn't It?)

Pricing can make the difference between product success and failure.


December Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set


Beer & Wine Category Management

Retailers target promotions, online sales to grow spirits traffic


Our industry leading findings offer an analytical review of recent promotional activity by event, holiday or category.

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