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Our industry leading findings offer an analytical review of recent promotional activity by event, holiday or category.

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CROSS CATEGORY | 5/18/2015

Diabetes Promotional Activity

This report gives some insight into how retailers promote diabetes products. Key topics include top categories & brands, private brand support, FSI activity.

NON FOOD/GENERAL MERCHANDISE | 5/18/2015

Cleaning Supplies Promotional Activity

This report gives some insight into how retailers promote the cleaning supplies category. Key topics include top categories & brands, private brand support, FSI activity.

FOOD | 4/3/2015

Kraft-Heinz Merger Analysis

This report observes the impact that the upcoming merger will have on the iconic Kraft-Heinz brand portfolio, while identifying key opportunities to build sales and plan more efficient trade spend.

CROSS CATEGORY | 3/23/2015

February Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 3/13/2015

St. Patricks Day Promotional Reflection (2014 Vs. 2013)

This report gives some insight into how retailers promote around the St. Patricks Day holiday. Key topics include top categories & brands, private brand support, FSI activity.

FOOD | 3/4/2015

Valentines Day Candy Promotional Reflection

This report gives some insight into how retailers promote around the Valentines Day holiday. Key topics include top categories & brands, private brand support, FSI activity.

CROSS CATEGORY | 3/4/2015

Market Matchup: Rite Aid Vs. Walgreens in Atlanta, GA

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two competing retailers. By comparing these two retailers within a single competitive market, the data provides accurate comparisons and actionable insights into the options presented to a consumer in the path to purchase.

CROSS CATEGORY | 2/18/2015

January Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

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CROSS CATEGORY | 2/16/2015

Market Matchup: CVS & Walgreens in Atlanta

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two competing retailers. By comparing these two retailers within a single competitive market, the data provides accurate comparisons and actionable insights into the options presented to a consumer in the path to purchase.

CROSS CATEGORY | 2/16/2015

Market Matchup: Rite Aid & Walgreens in Atlanta

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two competing retailers. By comparing these two retailers within a single competitive market, the data provides accurate comparisons and actionable insights into the options presented to a consumer in the path to purchase.

CROSS CATEGORY | 2/16/2015

Market Matchup: Cub, Target & Walmart in Minneapolis

The Market Matchup report compares the promotional tactics, mix, pricing, and strategy for two competing retailers. By comparing these multiple retailers within a single competitive market, the data provides accurate comparisons and actionable insights into the options presented to a consumer in the path to purchase.

CROSS CATEGORY | 2/12/2015

Super Bowl 2015 - Pricing & New Products

ECRM created a basket of Super Bowl-related food items and compared their relative promotional prices across retailers year over year. Additionally, promotions of new items during this key week were examined.

CROSS CATEGORY | 1/16/2015

December Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 12/9/2014

November Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 11/14/2014

October Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 10/13/2014

September Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 9/9/2014

August Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 8/9/2014

Competitive Promotional Pricing Summary: Beer In Connecticut

ECRM’s pricing report tracks promoted prices for beer brands in a specific markets. This report provides insights into price trends over time.

CROSS CATEGORY | 8/8/2014

July Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

NON FOOD/GENERAL MERCHANDISE | 7/26/2014

Toilet Paper Promotional Review - Kroger Divisions

This report provides a promotional review of Toilet Tissue at Kroger Divisions for a specific time period. Offer Tactics and Ad Placement Timings information is given. This type of data may be helpful to vendor teams at specific retailers.

CROSS CATEGORY | 7/1/2014

June Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

NON FOOD/GENERAL MERCHANDISE | 6/13/2014

Non Food Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

HEALTH AND BEAUTY CARE | 6/13/2014

HBC Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 6/13/2014

Produce Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 6/13/2014

Meat, Dairy & Frozen Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 6/13/2014

Dry Grocery Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 5/7/2014

April Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 4/10/2014

March Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 3/5/2014

February Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 2/17/2014

Super Bowl Reflections 2014

This report gives some insight into how retailers promote around the Super Bowl. Key topics include top categories & brands, private brand support, FSI activity, and retail support for TV ads.

CROSS CATEGORY | 2/4/2014

January Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 1/31/2014

Baking Promotional Reflection Holiday 2013

This report takes a look at how leading retailers promoted baking during the 2013 holiday season. Key areas reviewed include percent of space, advertised pricing, ad exclusivity and digital ad share.

HEALTH AND BEAUTY CARE | 1/31/2014

Fragrances Year in Review

This report takes a look at how leading retailers promoted the fragrance category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and share of promotion.

HEALTH AND BEAUTY CARE | 1/31/2014

Hair Care Year in Review

This report takes a look at how leading retailers promoted the hair care category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and ad exclusivity.

HEALTH AND BEAUTY CARE | 1/31/2014

Health & Beauty Care Year in Review

This report takes a look at how leading retailers promoted health & beauty care categories in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and ad exclusivity.

FOOD | 1/31/2014

Dairy Category Year in Review

This report takes a look at how leading retailers promoted the dairy category in 2013 vs 2012. Key areas reviewed include percent of space, advertised pricing, and private label penetration.

FOOD | 1/31/2014

Canned Pasta Year in Review

This report looks at promotion trends in the canned pasta category. Key areas reviewed include ad exclusivity, advertised pricing trends and, social analysis on key canned pasta brands.

CROSS CATEGORY | 1/14/2014

December Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 12/31/2013

Baking Needs Promotional Reflection

This study researches the trends in promotional strategies used in all channels of trade for Baking Needs. This includes detail on promotional timing, offer tactics, brand mix, and best practices.

CROSS CATEGORY | 12/4/2013

November Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 11/15/2013

October Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

CROSS CATEGORY | 10/16/2013

September Promotional Pricing Report

ECRM’s monthly pricing report tracks promoted prices across categories over the past year. This set of reports can be used to measure trends in grocery price inflation and the seasonal nature of promoted pricing.

FOOD | 10/8/2013

Frozen Food Promotional Analysis

This report looks at trends in the Frozen Foods category. Key areas reviewed include percent of space, advertised pricing, and percent of discount trends.

FOOD | 10/8/2013

Dairy Promotional Analysis

This report looks at trends in the Dairy category. Key areas reviewed include percent of space, advertised pricing, and percent of discount trends.

FOOD | 10/8/2013

Meat Promotional Analysis

This report looks at trends in the Meat category. Key areas reviewed include percent of space, advertised pricing, and percent of discount trends.

FOOD | 10/8/2013

Bottled Water Quick Look

The report gives a quick overview of key metrics for the Bottled Water Sub-Category.

NON FOOD/GENERAL MERCHANDISE | 10/8/2013

Disposable Diaper/Pants Quick Look

The report gives a quick overview of key metrics for the Disposable Diaper/Pants Sub-Category.

FOOD | 10/8/2013

Domestic Beer Quick Look

The report gives a quick overview of key metrics for the Domestic Beer Sub-Category.

FOOD | 10/8/2013

Frozen Vegetable Quick Look

The report gives a quick overview of key metrics for the Frozen Vegetable Sub-Category.

NON FOOD/GENERAL MERCHANDISE | 10/8/2013

Printer/Fax Machine Quick Look

The report gives a quick overview of key metrics for the Printer/Fax Machine Sub-Category.

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